Friday, July 30, 2010

Tea Brands in India

Divided into segments based on price points.

Super Premium Brand

Lipton Green Label (Priced at Rs 280 per 450 gms)

Premium Brands

Taj Mahal (Priced at Rs 170 per 490 gms)

Brooke Bond 3 Roses (Priced at Rs 163 per 490 gms)

Lipton Yellow Label (Priced at Rs 210 per 450 gms)

Chankra Gold

Medium Brands

Brooke Bond Red Label (Priced at Rs 146 per 490 gms)

Tata Tea Gold (Rs. 160 per 500 gms)

Tata Tea Premium (Rs. 130 per 500 gms)

Taaza

TATA Gemini

Kannan Devan (Rs. 118 for 500 gms)

Economy Brands

Tata Agni (Rs. 150 per Kg)

A1

Aarogyam (Sehatmand) (Rs. 96 per 500 gms)

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