Capturing the thoughts... (How to capture creative ideas)
- Org wide competetions - People put their minds to work not because of the prize money, but because of the opportunity to gain public recognition for their thinking.
- Association of language and creativity - The choice of words provde an intellectual and emotional context for the way in which subordinates and colleagues relate to and make sense of their work.
- Avoide bullets during presentation - instead use story telling. Story telling has always been an important part of the culture of 3M. For example, story about a scientist who, while singing in the choir, wished he had bookmarks that wouldn't fall out of the hymnal - and later createed Post-It Notes. Bullets are typically generic and cant give critical relationships in a logical way.
- Reduce work based stress, one of the great inhibitors of creativity.
