The other day Rajeev asked me 'What is this blog thing all about?'. In his blog he wrote a blog on blog. If you read his post, one of the main concerns is that, does blogging have a purpose? In my opinion so far there is not a single tool or site that actually makes use of blogging platforms. So far blogging is really seen as a platform for individual's opinions. (To make it a point, read my previous sentence - it says my opinion). So far what is the commercial value of blogging? Why did google buy Blogspot? Why does Microsoft provide a tool to publish blogs? Why is every F500 company is trying to have a blog for their own? Why many technology companies have their 'Official' blogs? Is the information published over a blog just an opinion? (One of my friends says Opinions are like ass holes - everybody is entitled to have one.)
Anyway... to a common avid blogger or a net savvy user its not un-usual that the above questions pop up in the mind. I think (again in my opinion), there is a business opportunity here. Or...let me not even go to the extent of talking about business opportunity. Let me put it as taking some value out of blogging. First thing I noticed is all blogging sites and platforms provide a way to tag the posts with labels. Which is quite good. This makes blog search quite easy. It becomes easier to categorize given blogs into these topics. So, the next step is to apply little bit of analytics to these categories to figure out trends. For example, Coca Cola has launched 'Chai Coke' a new flavor of coke that smells like Ice Tea in 4 metros of India. Now coke wants an instant feedback on the product to proceed further on this product. My idea is that Coke should promote blogging on this product to individuals and apply our little analytics tool on the blog sites to search for labels such as Colas, Cool Drinks, Spirits, Cocktails etc and search for the word Chai Coke and see the number of positive or negative words in these posts. This could give an idea on success factor of the new product.
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